AFiG and Central European Group
The Central European Group (CEG), established in Budapest in 2025, is a rapidly scaling force in the hospitality industry, currently focusing its major activities within Hungary with clear ambitions for expansion across the wider European market. The Group is driven by a strategy to deliver a unique and high-quality customer experience, emphasizing exceptional service and outstanding value.
A critical pillar of CEG‘s growth is its strategic partnership with Le Pain Quotidien (LPQ), for which it acts as the Master Franchisee in Hungary. This collaboration brings the acclaimed Belgian bakery-restaurant—known globally for its rustic, artisanal sourdough, communal tables, and authentic menu—to the local market. The partnership perfectly aligns with CEG‘s mission to enrich the local culinary landscape with a globally prestigious brand.
